Privacy Policy

2. Information We Collect About You

We may collect your personal data through various interactions, including when you:

• Register and create an account with us.
• Provide details while using the Services, such as depositing funds or placing bets.
• Communicate with our Customer Services team.
• Participate in promotional activities or marketing campaigns.
• Adjust settings in the ‘My Account’ section of our website.
• Submit information to us via the Services or other channels.

3. How We Collect Information

We, either directly or through third-party providers, may gather information about your use of our Services, including but not limited to:

• Your full name, username, and password.
• Account-specific details.
• Contact information, such as email, phone number, and billing address.
• Payment details, including payment method, country, and transaction history (successful or failed payments).
• Details of your interactions with the Services.
• Language preferences and location data (with your consent) related to your use of the Services.
• Competition or promotion entry details.
• Device information, including IDs, unique identifiers, software characteristics, connection data, page view statistics, referral URLs, ad data, IP address, and web log information.
• Location data from your device, with your consent.
• Data collected via cookies, web beacons, and similar technologies (see our Cookies Policy for details).
• Information about websites or marketing campaigns that referred you to our Services.
• Your betting, gaming, and payment history, as well as other account activities.
• Information provided for Know Your Customer (KYC), Due Diligence, and Enhanced Due Diligence checks, such as identification documents.
• Device types used to access the Services.
• Behavioral data from your navigation on our website or app.
• Details of marketing campaigns you engage with.

4. Account Creation

To access certain Services, you must register an account by providing at least your first name, last name, email address, date of birth, username, and password.

5. Consequences of Not Providing Information

When signing up for betting or gaming Services, Belbridge Consultancy Limited is legally required to collect specific data, including your home address, to comply with regulatory obligations. Failure to provide this information, such as identity verification documents, may prevent us from offering the requested Services.

6. How We Use Your Information

We may use your personal data, in compliance with applicable data protection laws, to:

• Manage our website and applications.
• Deliver the Services you request.
• Enhance your experience by personalizing the Services based on your cookie settings.
• Offer products, services, or promotions that may interest you or conduct market research (with your consent).
• Prevent, detect, and investigate prohibited or illegal activities, such as fraud, and enforce our terms.
• Notify you of updates to our Services.
• Send consented marketing alerts via email, text, or device notifications.
• Deliver prizes or services purchased through our website or apps.
• Share anonymized statistical data with third parties.
• Utilize programmatic marketing and profiling techniques.
• Meet legal, regulatory, and compliance obligations, including those under the Gambling Act 2005 and the Gambling (Licensing and Advertising) Act 2014, as well as requirements from the Gambling Commission of Great Britain and other authorities.
• Respond to your inquiries via call or email.
• Analyze customer trends and patterns.

7. Legal Basis for Processing Your Data

We process your data based on:

• Your consent (e.g., for cookies or data you input).
• Contractual necessity (e.g., for billing purposes).
• Legal obligations (e.g., anti-money laundering requirements).
• Legitimate interests, provided these do not override your data protection rights, such as improving our website or ensuring compliance with our terms.

8. Fulfilling Our Obligations

Legal and Regulatory Requirements

We must adhere to various legal and regulatory obligations, some requiring the use and retention of personal data for specific periods. As a betting and gaming provider, we are regulated by the Gambling Commission of Great Britain and the Betting (Amendment) Act 2015 in Ireland. We conduct checks to ensure responsible and legal betting and gaming.

We prioritize our social responsibility and responsible gambling commitments, actively monitoring for signs of problem gambling to intervene early and provide support. When a customer in Great Britain self-excludes via GAMSTOP, we receive and apply this restriction across our platforms. We analyze data from self-excluded customers (e.g., age, location, betting behavior) to identify risk factors and improve our support mechanisms.

Other business-related laws, such as those for payment processing or complaint handling, may require us to retain personal data, potentially beyond account closure.

Fraud, Money Laundering, and Illegal Activities

During account setup, betting, or gaming, we perform identity verification, fraud prevention, and anti-money laundering checks using third-party databases and public sources. We may share your data with organizations that verify transactions or detect illegal activities, which may be shared with other entities for credit, identification, or fraud prevention purposes. Where necessary, we report to law enforcement, debt recovery agencies, or similar bodies.

To combat illegal activities and promote responsible gaming, we collaborate with the Gambling Anti-Money Laundering Group, the Gambling Commission, and the UK Information Commissioner’s Office to share information with other providers legally and in line with industry guidelines.

9. Privacy Rights: Can You Object?

The activities described above are essential to providing our Services legally and responsibly. If you do not wish your data to be used in this manner, you may choose not to use our Services and close your account.

10. Sharing Your Information

We may share your data with:

• Business partners, suppliers, or subcontractors to fulfill contracts with you or them.
• Advertisers and ad networks to deliver relevant advertisements.
• Analytics and search engine providers to optimize our website.
• Regulatory or sporting bodies to enforce rules, ensure integrity, or prevent crime, based on your betting behavior or information from relevant authorities.
• Credit and fraud prevention agencies for identity verification and prevention of fraud or money laundering.

We may also share data:

• During business transactions like mergers, sales, or restructurings.
• To comply with legal obligations or enforce our terms.
• To prevent fraud, cheating, or money laundering, sharing with regulators, gaming bodies, financial institutions, or law enforcement.

We ensure your data is handled securely and in compliance with applicable laws.

11. Data Storage and Security

Security

We prioritize the security of your personal information, using reasonable administrative, logical, and physical safeguards, including password protection, to prevent loss, theft, or unauthorized access. However, some data may be transmitted via unencrypted protocols. While we strive to protect your data, we cannot guarantee complete security over the internet.

International Data Transfers

Your data may be stored, processed, or transferred to countries where we operate to align with this Privacy Policy. Data may be shared with our group companies, partners, or agents in countries outside the European Economic Area (EEA) with less stringent data protection laws. We transfer data outside the EEA only to:

• Follow your instructions.
• Comply with legal obligations.
• Work with agents or advisers managing your account or Services.

For non-EEA transfers, we ensure equivalent protection through:

• Transfers to countries with comparable privacy laws.
• Contracts requiring recipients to meet EEA standards.
• Transfers to Privacy Shield organizations.

12. Parents and Guardians

Our Services are intended for a general audience and not directed at individuals under 18. By providing your information, you confirm you are at least 18, and we may use your data to verify this.

13. Marketing

With your consent, we or selected third parties may contact you about offers, products, or services. Consent can be given by:

• Checking the marketing box during signup.
• Opting in via the ‘My Account’ section.

You can control marketing preferences by unsubscribing via links in our emails or managing settings in ‘My Account’.

14. Contact and Additional Information

For questions, comments, or requests about this Privacy Policy, email us at [email protected].

15. Policy Updates

We may update this Privacy Policy at our discretion. Changes will be posted on the website, and your continued use of the Services after such changes constitutes acceptance. We recommend checking this page regularly.

16. Data Controller and Processor

Data Controller:
Taichi Tech Limited
Spaces, No.9 Greyfriars Road
Reading, RG1 1NU
England

Data Processor:
FSB Technology (UK) Ltd
3rd Floor, Great Titchfield House
14-18 Great Titchfield Street
London, W1W 8BD

17. Data Retention

We retain personal data as needed for legal, accounting, or business purposes. Unless required by law, regulation, or risk management, we do not keep data longer than 6 years after account closure. In some cases, such as for responsible gambling or self-exclusion, we may retain data indefinitely, ensuring privacy protection throughout.

18. Your Rights

Access: You can request a copy of your personal data by contacting us via the Contact Us section. Provide sufficient details to identify yourself. No fee is required under GDPR, and we will respond promptly.

Correction: Request corrections to inaccurate data by emailing [email protected].

Withdraw Consent: Where processing relies on consent, you may withdraw it by unsubscribing from marketing via email links or updating ‘My Account’ settings.

Erasure: You may request deletion of your data if no compelling reason exists for continued processing, though this right is not absolute.

Data Portability: You can request your data in a transferable format or have it sent to another organization if technically feasible.

Restrict Processing: You may request suspension of data processing in certain cases, though we may still store it.

Object to Processing: You can object to processing based on legitimate interests, but we may continue if there are compelling grounds or legal claims. Objecting typically requires closing your account.

Automated Decision-Making: You can request human involvement in decisions based solely on automated processing that significantly affects you. We do not engage in such automated decisions.

For questions, concerns, or to exercise these rights, contact [email protected]. If unresolved, you may complain to:

• UK: The Information Commissioner’s Office
• Ireland: The Data Protection Commission